STORY
Our story begins with our founder, Moïse AUGIS, a native of Port-Louis, Guadeloupe—a region deeply rooted in sugarcane cultivation. Fifteen years ago, in close collaboration with the French National Institute for Agricultural Research (INRA), he leveraged his technical expertise to develop innovative processing methods that maximize the potential of sugarcane juice on a large scale. This remarkable ingredient is a natural flavor enhancer, packed with essential minerals and vitamins—ten times more than honey!
His groundbreaking achievement? Establishing the world’s first and only factory utilizing ultrafiltration to remove bacteria and natural yeasts from sugarcane juice. This process, combined with aseptic Tetrapak packaging, allows for preservation without heat—ensuring that all the juice’s natural flavors and nutrients remain intact. This innovation marked the beginning of Kanasao’s global success.
During this journey, he discovered that blending pure sugarcane juice with other super-ingredients—such as tropical fruits, cold-pressed ginger juice, lime, exotic spices, and aromatic herbs—created a new generation of premium, earth-conscious, and wellness-focused spirits. These drinks offer a lower alcohol content while remaining vibrant, refreshing, and full of health benefits.
"THE VERY ESSENCE OF OUR RANGE OF SPICED, LOWER-ALCOHOL SPIRITS IS TO OFFER A SOPHISTICATED ALTERNATIVE WHERE CHOICES ARE TOO OFTEN LIMITED TO SPIRITS OVERWHELMINGLY STRONG OR EXCESSIVELY SWEET."
OUR VISION
GEEN.G GINGERS
Depuis plusieurs années, la priorité accrue accordée à la santé et à la sauvegarde de la planète, a changé le comportement des consommateurs au niveau des boissons de tous types, notamment par rapport à la consommation d'alcool et de sucre.
In recent years, the growing focus on health and environmental sustainability has significantly influenced consumer behavior regarding beverages of all kinds, particularly in terms of alcohol and sugar consumption
GEEN.G GINGERS is the next chapter in the technical and commercial journey that began with Kanasao—the first freshly pressed, all-natural sugarcane juice with long shelf life, packaged in a Tetrapak carton. Thanks to a patented stabilization process that combines ultrafiltration technology with a unique production method, it takes less than two minutes from pressing the sugarcane at the mill to sealing it in its Tetrapak packaging.
A decade after the Kanasao adventure, the trend toward moderation in alcohol consumption has gained momentum. Inspired by this shift, we set out to create a new line of spirits with lower alcohol content—yet naturally more intense—to offer fresh sensations and unique experiences.
The No-Low movement is about "No" and "Low" alcohol options.
And we’re starting with Low!
GEEN.G GINGERS delivers an intense flavor experience with a signature Ginger Kick—a bold tropical blend of organic ginger, organic sugarcane juice, tropical spices, and a finishing touch of Caribbean rum, gin, or tequila. Always crafted with the highest standards of quality and deep respect for tradition.
EXECUTION
The launch of this new GEEN.G GINGERS adventure is, above all, the result of an incredible collaboration with the Terres Rouge distillery, where we shared our vision and passion.
"Harnessing bold, natural ingredients—such as Peruvian ginger root, Asian cubeb, and mineral-rich cane juice—blended with aromatic herbs and tropical spices to craft and establish a new international category of ‘Premium Spiced, Lower-Alcohol Spirits.’ With a lower alcohol content, this innovation offers consumers a new, authentic experience without excess."
The execution of this vision was made possible thanks to the expertise of the Terres Rouges distillery, recognized as a Living Heritage Company, which possesses complete mastery of aromatic extractions, through traditional Charentaise distillation, alcoholic, hydraulic, or combined by maceration. This applies to fruits, spices, and aromatic plants alike.
Given the extent of their expertise, working with them ensured the ability to design an extensive range, reflecting the GEEN.G GINGERS vision.
GEEN.G GINGERS' execution consists of, on the one hand, successfully highlighting the aromatic intensity of the range's products, their natural sweetness, without excess alcohol, versatility, and premium positioning, to clearly differentiate them from products such as traditional 40% "rhums arrangés".
GEEN.G GINGERS is above all a premium brand with intense flavors, for a refined and light tasting experience.
